We had a lot of rain yesterday, so my coneflowers are a bit bedraggled. But imperfection can be photogenic too….
I think our culture is obsessed with perfection. Everyone on TV has to have perfect white teeth, perfect bodies, perfect hair. If you don’t conform, you don’t get hired. Like I said in my Stieg Larsson post, it was refreshing to see actors with flaws for a change. If Hollywood gets its wish, everyone will look like Pamela Anderson. Is the American way the only way when it comes to appearance and lifestyle? Do we really need McDonald’s and Starbucks in every corner?
When I was younger and traveled a lot, foreign places looked unlike anything I’d ever seen. The people looked and dressed differently too. When I went back to Paris a few years ago, I was surprised to see that all the teenagers looked exactly like their American counterparts. The same jeans and torn t-shirts. When I travel, I want to experience something new. That’s why I travel.
Has anyone seen the website and/or catalog Lexington? It’s a company based in Sweden, but there’s an American flavor running throughout. Models pose in front of an American flag while eating out of blue and white bowls; cowboy hats are hung from a rod over a canopy bed; the company logo itself consists of red and white stripes with “LEX ING TON” in white, on a blue background.
I find this disconcerting. If the company is marketing towards a bigger audience like the U.S., then I guess they need to be relate-able. But can you imagine an American company using the Swedish flag and colors all throughout their advertising? It ain’t gonna happen. Imitation is a form of flattery and all that, but do we want everyone else to be just like us? I don’t.
In a way, Lexington is selling the same American dream as Ralph Lauren, but to people in Norway, Sweden and Finland (the only places with Lexington stores so far). That dream world where everyone lives in the Hamptons, wears beautiful clothes and has tons of money.
Sweden, do you really want to sell that? You have so much to offer already. Many Americans are crazy about your furniture and antiques. I hear your cities and towns are gorgeous. I truly hope that you and the rest of the world hang on to your unique heritage and look, because we have plenty of the Ralph Lauren image here already. If your plan is to market to Scandinavia only, then more power to you.
What say you, gentle readers?